insights + positioning + product strategy + people leadership
I lead teams that turn audience insight into product direction, persuasive narratives, and commercial growth.
I’m DJ, a marketing and insights leader who builds teams and helps platforms connect what customers need with what makes their products valuable. Across Reddit, Pinterest, and Twitter, I’ve shaped positioning, supported go-to-market launches, developed high performing individual contributors and managers, and turned bespoke research into scalable offerings.
Selected work
Positioning community validation in the AI purchase journey
Shaping Reddit’s global Path to Purchase narrative to explain how people use communities to validate AI recommendations—and what that means for marketers.
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Making the case for communities over demographics
How audience research helped entertainment marketers understand the value of Twitter’s fan communities and rethink how to reach viewers.
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Turning advertiser demand into a new offering
Leading the selection, implementation, launch, and refinement of TV viewership measurement for entertainment advertisers.
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Scaling advertiser insights through self-service
Turning routine research into a self-service offering, shaping its seller proposition, and building the enablement and distribution to support adoption.
Explore the storyAs a leader, I give clear direction, foster independent judgment, and leave room to grow.
I build teams that combine high standards with empathy. My experience includes leading managers and specialists, setting portfolio priorities, and developing people into trusted partners and leaders.
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“Most importantly, he helped shape me into a team leader and coached me on all the dynamics of managing people.”
Ryan Huff, former direct report
About DJ
I’m a San Francisco-based marketing and insights leader with a background in communities, entertainment, and advertising. I’m known for turning complex research into persuasive narratives and helping people develop the judgment to do the same. At Reddit, I lead Global Business Insights, connecting community and advertiser understanding to commercial offerings and marketing recommendations. Previously, I led teams and programs at Pinterest and Twitter.