I currently lead measurement strategy for Pinterest's US Retail vertical, overseeing a team that supports diverse retail categories within a $10.6B TAM. Previously, I spent nine years at Twitter's Advertising Research and Measurement team, concluding my tenure as a Senior Manager responsible for measurement aligned to over $600 million in annual revenue. Throughout my career, I've designed and implemented measurement solutions across the full marketing funnel, from brand awareness through conversion. My experience spans developing sophisticated measurement products, building high-performing teams, and partnering with major advertisers to demonstrate platform effectiveness through brand lift studies, conversion analysis, foot traffic measurement, and advanced analytics. Learn more.

During my tenure at Twitter, I drove research initiatives that established industry thought leadership and empowered sales teams. By asking senior stakeholders, “Which deals are we losing that we should be winning?” We focused on actionable insights driven by data. I led projects that enhanced sales strategies, addressed client objections, and reinforced vital marketing messages. Learn more.

Advertising measurement and insights requires accuracy and scale. At both Twitter and Pinterest, I’ve leveraged my background in managed services to enhance my global team’s expertise and productivity. I believe in establishing efficient workflows that empower analysts, educational programs and playbooks that up-level sellers, and robust documentation to drive operational excellence across the organization. Learn More.

As a people manager and team leader, I aim to lead from the back and act with a bias to business impact upon a foundation of empathy. It’s my goal to hire and nurture managers and ICs who become known within an organization for their rigor, kindness, polish—and results. Learn more.