DJ is a dynamic advertising and marketing research leader, a respected people manager, and savvy B2B marketer.

Experience

  • At Twitter, I executed, oversaw, and designed measurement that evaluated campaign efficacy on marketing objectives throughout the funnel for numerous industries. By the end of my tenure, I was responsible for measurement aligned to over $600 million of annual revenue. Learn more.

  • During my tenure at Twitter, I drove research initiatives that established industry thought leadership and empowered sales teams. By asking senior stakeholders, “Which deals are we losing that we should be winning?” We focused on actionable insights driven by data. I led projects that enhanced sales strategies, addressed client objections, and reinforced vital marketing messages. Learn more.

  • Advertising measurement and research requires accuracy and scale. In my time at Twitter, I leveraged my background in managed services to enhance my global team’s expertise and productivity. I believe in establishing efficient workflows that empower analysts, educational programs that uplevel sellers, and robust documentation to drive operational excellence across the organization. Learn more.

  • As a people manager and team leader, I aim to lead from the back and act with a bias to business impact upon a foundation of empathy. It’s my goal to hire and nurture people who become known within an organization for their rigor, kindness, polish—and results. Learn more.

About DJ

I am a dynamic leader in advertising and marketing research. I am known for my ability to weave compelling narratives from both qualitative and quantitative data. My approach combines big-picture thinking with meticulous attention to detail and rigorous analysis.

As a respected people manager, versatile research methodologist, and astute B2B marketer, I embody enthusiasm and forward-thinking. With a natural executive presence and a penchant for driving impact, I excel at identifying the underlying causes of marketing and operational challenges. I provide senior leaders with data-driven insights to maximize advertising ROI, enhance operational efficiencies, and boost revenue.